Sujin is a Ph.D. Candidate (ABD) in Advertising and Public relations at the University of Texas at Austin. She is a bright digital media researcher and a creative multimedia designer.
Her current research focuses on discovering how the user experience design (UX) shapes consumers’ behavioral and cognitive engagement with marketing message. In particular, her research interests are negative consumer behaviors, including online ad avoidance, digital impulse/compulse buying, compensatory consumption, and negative word-of-mouth.
As a multimedia designer, she has developed and implemented responsive and interactive advertising in her research experiments. These include print ad, typography, motion graphics, and social media ad.
Ph.D., Advertising, the University of Texas at Austin, 2020 (Expected)
M.A., Advertising and PR, the University of Texas at Austin, 2014 B.F.A., Visual Multimedia Design, Konkook University, 2008
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